Blackmoon

The Brief:
Create a distinctive brand around an everyday personal-care product, developing a complete identity that could extend from the physical product and packaging to digital and marketing touchpoints.

Concept:
Blackmoon is a natural cosmetics brand built around a solid deodorant made with activated charcoal. The identity explores the contrast between the raw, organic qualities of charcoal and a clean, contemporary aesthetic - creating a bold yet refined take on natural personal care.

Visual Identity System:
The visual identity was developed across naming, logo, typography, color, packaging, art direction, photography, social media, and digital touchpoints, creating a cohesive system that carries the brand’s character across both physical and digital experiences.